All work
2023
E-commerce
Sourced luxury fashion in the UK and listed 100+ products on Naver Store for Korean shoppers, owning pricing, photos, copy and stock from start to finish.
E-commerce
Merchandising
Naver Store
Client
SNP Interlink Ltd (Chelsea Queen)
My role
Merchandising and content
Timeline
6 months
Year
2023
Korean shoppers were buying UK luxury fashion without ever seeing it in person. Every listing had to do the work of a shop floor: show the product honestly, explain the material and fit, and be priced right against other sellers.
I ran the whole process myself. I sourced clothing and shoes from luxury brands at Bicester Village, checked materials and quantities, set the prices, shot the product photos and wrote the copy for Korean customers. I then listed each product on Naver Store, Korea’s largest web store.
In six months I listed more than 100 products from luxury brands on Naver Store, taking each one from a UK shelf to a finished Korean listing. The same routine of sourcing, checking, pricing, photographing and writing carried across every product.
Products listed on Naver Store
100+
From sourcing to live listings
6 months
UK luxury, sold in Korea
UK → Korea
I usually reply within a day
Always Learning
If users have to think, I haven’t done my job
I study why people hesitate, click, and quit, then design the version where they just don’t.