Work, 2022 to 2026
Five projects
Things I designed, then built.
Products for small teams with large ambitions. Each one went from a rough flow to a shipped interface without changing hands.

BH1 Bear (Character)
2024
A brand mascot for a UK accounting firm, used across social media and blog posts to make tax and accounting content feel approachable.
Character Design
Branding
Content Marketing

E-commerce
2023
Sourced luxury fashion in the UK and listed 100+ products on Naver Store for Korean shoppers, owning pricing, photos, copy and stock from start to finish.
E-commerce
Merchandising
Naver Store

I usually reply within a day
Always Learning
If users have to think, I haven’t done my job
I study why people hesitate, click, and quit, then design the version where they just don’t.
