All work
2024
BH1 Bear (Character)
A brand mascot for a UK accounting firm, used across social media and blog posts to make tax and accounting content feel approachable.
Character Design
Branding
Content Marketing
Client
BH1 Accounting
My role
Design & Content
Timeline
2 days
Year
2024
Accounting content is dry, and a professional services firm can easily feel distant, especially to Asian clients navigating UK tax in a second language. BH1 needed a friendly, recognisable face that could carry across platforms and cultures.
I created BH1 Bear, a soft, panda-like character in a shirt and tie, with the firm’s name on its face and a calm smile. I placed it in office scenes with files, calculators and charts so it clearly belonged to the world of accounting. It then appeared in social media posts blog articles, and Naver Blog posts written for our Asian clients.
BH1 Bear gave the firm a consistent visual identity across social media, the blog and Naver Blog, and made complex tax topics feel more approachable.
Channels
Social media, Naver Blog Posts
Markets
UK and Asia
SamSame character, every scene, with AI
Consistent
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E-commerce
I usually reply within a day
Always Learning
If users have to think, I haven’t done my job
I study why people hesitate, click, and quit, then design the version where they just don’t.