All work
2025
BH1 Accounting Website
A client-first website for a London accounting firm that routes sole traders, limited companies and overseas branches to the right service in two clicks.
UI Design
UX Design
UX/UX Writing
Client
BH1 Accounting
My role
Lead Content Designer
Timeline
4 months, launched 2025
Year
2025
Small business owners arrived at the old site with one question, “which of your services is mine?”, and found a long, undifferentiated list of accounting jargon. A sole trader, a limited company and an overseas branch all need different things, but nothing told them where to start.
I organised the site around who the visitor is rather than what the firm sells: three client types, each with its own service path, plus four industry pages written in the language of that trade. I built it in WordPress with Elementor so the team can edit pages without a developer, and kept the copy plain, with fixed-fee pricing and quick response stated up front.
BH1 now has a site that sends each type of client to the right page in two clicks. The structure covers over 25 service pages across three client types and four industries, and the team keeps adding to it themselves.
Increase in client enquiries after launch
2 X
Tax articles published
Every Month
Client types, each with its own service path
3
Next project
BH1 Bear (Character)
I usually reply within a day
Always Learning
If users have to think, I haven’t done my job
I study why people hesitate, click, and quit, then design the version where they just don’t.